Part of the Gay Provincetown Guide — bars, events & things to do.
Provincetown, Massachusetts
Drag and performance-wear boutique — wigs, heels, statement pieces.
House of La Rue (HOLR) is a drag and performance fashion boutique on Commercial Street in Provincetown, founded by designer and musician Alan Cancelino in 2009. The inventory is built for people who perform — wigs (including custom styles), heels up to size 17, statement jewelry, and bold clothing from independent designers bought in small runs so nothing feels mass-market. The house brand carries pieces like sequin shirts and identity-forward accessories. The shop draws first-time drag performers and seasoned artists alike, and Cancelino has expanded to a sister location on East Houston Street in Manhattan. On Commercial Street, it sits in the thick of Provincetown's walkable downtown strip, next to Cafe Heaven.
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