DaJo Underwear, Mexico City

About DaJo Underwear

DaJo is a Mexican men's underwear label with a second-floor retail studio in Colonia Mártires de Río Blanco, up in Gustavo A. Madero. The line is designed and produced in Mexico and split across three collections — the core DaJo range, a DaJo Premium tier, and a rotating seasonal line — leaning to the sexy, body-conscious end of the market at accessible prices. The shop sells both retail and wholesale and ships across the country. Worth being clear about geography: this isn't in Zona Rosa or any gay nightlife district, so it's a destination stop rather than somewhere you wander into between bars. It earns its place on the city's gay shopping maps on the strength of the product and the made-in-Mexico story, and it's an easy add if you're already in the north of the city or ordering ahead online.