Part of the Gay Mexico City Guide — bars, events & things to do.
Mexico City, State of Mexico
Bear-community men's underwear studio-boutique on Insurgentes, Roma
Guillermo Luna is a Mexican men's underwear and swimwear label with a boutique on Avenida Insurgentes Sur in Roma Norte. The brand designs explicitly for the gay and bear community — the cut and the marketing are body-positive and openly sexual, and the label turns up at bear-community events and pool parties rather than mainstream fashion channels. The range covers both underwear and swimwear. The Insurgentes Sur storefront pairs with an active online shop that ships domestically. For travelers it's a stop for a specific look — the kind of bear-friendly swimwear that's hard to find off the rack elsewhere.
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