Part of the Gay Puerto Vallarta Guide — bars, events & things to do.
Puerto Vallarta, Jalisco
Small-batch gay men's swimwear made locally, sold at the Saturday farmers market
Wave — sold under the name Wave #ModaÉtica — is a small-batch men's swimwear and resort-wear label designed and produced in Puerto Vallarta, not a conventional storefront. Founded in 2017 by a local creative duo, it works on a slow-fashion model: limited-run trunks, board shorts, shirts, and lightweight resort pieces in bold prints, cut and sewn in the brand's own workshop rather than ordered in bulk. Because it isn't a walk-in boutique, how you actually shop it is part of the appeal. Catch the stall at the Olas Altas Farmers Market on Saturday mornings in the Zona Romántica, or arrange a fitting by appointment through Instagram (@wave_men_). For travelers who want a piece of Vallarta beachwear that isn't on every other body at the beach club, it's a more personal alternative to the strip's bigger swim shops.
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