underU4men, Seattle

About underU4men

underU4men is the kind of shop that Capitol Hill was made for — a boutique underwear and swimwear store that takes what it sells seriously without taking itself too seriously. Tucked into the historic Loveless Building at 709 Broadway East, the space is as charming as its location: distinct rooms with library shelving and a real working fireplace, stocked with carefully curated brands from around the world alongside a growing selection of men's apothecary products. It's been serving the LGBTQ+ community on Capitol Hill for over seventeen years, and the employee-owned Seattle location operates as its own entity with a distinct local identity. The brand selection covers the full range from everyday basics to premium and fetish-adjacent labels — Saxx, Nasty Pig, Cellblock 13, Cocksox, Calvin Klein, Armani, and more — alongside swimwear, gymwear, and an extensive apothecary department with over a thousand curated products. Staff are knowledgeable, helpful with fit, and genuinely enthusiastic about what they carry. On Saturdays at 1pm, the store often hosts body-positive live underwear models, and during Capitol Hill PrideFest, it throws an annual half-price sidewalk sale that's become a neighborhood tradition. If you're in the market for a great pair of briefs or just want to browse somewhere that feels like it was built with queer customers in mind, this is the spot.