Part of the Gay San Diego Guide — bars, events & things to do.
San Diego, California
Flagship boutique of the San Diego-born men's apparel label.
RUFSKIN's flagship boutique sits on 30th Street in North Park, the same neighborhood as the San Diego-based label's home base. Founded in 2002 by designer Hubert Pouches and his partner Douglas Coats, the brand started as a low-rise, body-conscious men's denim line and grew into a full lifestyle label spanning underwear, swimwear, activewear, running tights, and specialty leather goods, all still made in California. RUFSKIN has always designed squarely for gay men, and the storefront carries the current drops alongside perennial bestsellers. If you'd rather dig through the range without the guesswork, the shop offers personal shopping by appointment — a useful option for travelers who only know the brand from its swimwear and want to see the rest in person.
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